The biggest mistake in scaling ads? Increasing budget too fast. Many brands find a winning ad, double their spend overnight, and watch their ROAS tank. Scaling isn’t about spending more—it’s about increasing profitable spend strategically.
There are two core methods: vertical and horizontal scaling. Vertical scaling involves incremental budget increases (10-20% every 2-3 days) to avoid shocking the algorithm. Horizontal scaling means duplicating winning campaigns with different audiences, creatives, and angles to spread risk and increase reach.
Monitoring key metrics like CTR, CPC, and conversion rates is essential. Scaling without tracking means you’re gambling, not growing. With the right approach, ad scaling isn’t just about increasing spend—it’s about sustained, profitable growth.
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